Mi.Business.Console

for Promomed

Update: 01.04.2025

Last week: 12 week 2024 (17.03.2025 - 23.03.2025)

Last full month: February 2025

---

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	10 789	-3.7%	12.7%	-0.4	23 536 859	-3.5%	9.5%	-0.3	-1.0%
MoM	37 047	9.5%	12.5%	-0.4	80 317 567	15.8%	9.4%	0	13.1%
YTD	107 000	29.1%	12.8%	1.8	227 743 124	22.3%	9.4%	0	10.7%
MAT	445 558	24.6%	12.7%	3.1	880 649 809	21.5%	9.3%	1.1	-5.8%
BRAINMAX
WoW	3 106	-0.4%	100.0%	0	10 604 257	1.0%	100.0%	0	-0.4%
MoM	9 443	11.3%	100.0%	0	32 675 026	8.0%	100.0%	0	11.3%
YTD	28 465	139.8%	100.0%	0	98 304 928	129.6%	100.0%	0	139.8%
MAT	99 259	93.5%	100.0%	0	342 214 460	90.8%	100.0%	0	93.5%
GOLDLINE PLUS
WoW	17 987	-3.7%	47.9%	0.9	58 352 654	-3.0%	39.3%	0.8	-5.6%
MoM	65 902	0.9%	45.0%	-0.4	214 432 366	1.4%	36.5%	-1.2	1.8%
YTD	192 570	-2.2%	45.8%	1.9	623 964 116	-1.3%	37.5%	1.5	-6.3%
MAT	824 698	-5.8%	45.9%	0.5	2 594 748 945	-5.7%	37.5%	-1.6	-6.9%
MIGRENIUM
WoW	8 703	-3.4%	0.3%	0	3 066 986	-3.5%	0.5%	0	-4.2%
MoM	35 529	7.2%	0.4%	0	12 281 102	6.2%	0.5%	0	0.2%
YTD	99 914	-30.7%	0.4%	-0.2	34 836 112	-14.4%	0.5%	-0.1	3.9%
MAT	523 519	-18.0%	0.4%	-0.1	175 772 218	28.4%	0.6%	0.1	0.3%
MODELAX-N
WoW	27 864	-5.1%	18.7%	-0.5	14 610 631	-4.5%	13.3%	-0.4	-2.5%
MoM	138 451	5.0%	22.4%	1.3	71 486 517	5.4%	15.9%	1.1	-0.9%
YTD	372 951	-0.9%	21.0%	-2.1	192 939 733	25.8%	14.9%	0.6	9.3%
MAT	1 460 328	11.3%	21.2%	1.2	698 888 391	51.2%	14.3%	2.9	5.0%
REDUXIN
WoW	11 676	-7.8%	31.1%	-0.7	63 718 933	-6.1%	42.9%	-0.5	-5.6%
MoM	47 539	4.1%	32.5%	0.7	264 568 793	8.3%	45.0%	1.5	1.8%
YTD	134 440	-10.3%	32.0%	-1.4	732 680 603	-10.1%	44.0%	-2.4	-6.3%
MAT	580 000	-7.6%	32.3%	-0.3	3 081 090 015	1.6%	44.6%	1.4	-6.9%
REDUXIN FORTE
WoW	3 485	-6.9%	9.3%	-0.1	16 179 356	-6.2%	10.9%	-0.1	-5.6%
MoM	15 088	7.4%	10.3%	0.5	67 355 303	6.8%	11.5%	0.2	1.8%
YTD	41 712	6.2%	9.9%	1.2	187 816 254	8.5%	11.3%	1.4	-6.3%
MAT	169 787	0.3%	9.5%	0.7	736 445 762	6.2%	10.7%	0.8	-6.9%
SALVISAR
WoW	12 784	-3.5%	1.7%	0	6 377 059	-3.3%	1.7%	0	-3.5%
MoM	64 379	17.6%	2.2%	0.4	30 950 520	19.7%	2.0%	0.4	-2.1%
YTD	165 368	52.0%	1.9%	0.7	79 616 844	96.2%	1.8%	0.8	-3.5%
MAT	628 358	32.2%	1.6%	0.5	279 978 088	73.0%	1.5%	0.5	-6.4%

---

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	107 000	29.1%	12.8%	1.8	227 743 124	22.3%	9.4%	0	10.7%
BRAINMAX	28 465	139.8%	100.0%	0	98 304 928	129.6%	100.0%	0	139.8%
GOLDLINE PLUS	192 570	-2.2%	45.8%	1.9	623 964 116	-1.3%	37.5%	1.5	-6.3%
MIGRENIUM	99 914	-30.7%	0.4%	-0.2	34 836 112	-14.4%	0.5%	-0.1	3.9%
MODELAX-N	372 951	-0.9%	21.0%	-2.1	192 939 733	25.8%	14.9%	0.6	9.3%
REDUXIN CAPS	134 440	-10.3%	32.0%	-1.4	732 680 603	-10.1%	44.0%	-2.4	-6.3%
REDUXIN FORTE	41 712	6.2%	9.9%	1.2	187 816 254	8.5%	11.3%	1.4	-6.3%
SALVISAR	165 368	52.0%	1.9%	0.7	79 616 844	96.2%	1.8%	0.8	-3.5%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	445 558	24.6%	12.7%	3.1	880 649 809	21.5%	9.3%	1.1	-5.8%
BRAINMAX	99 259	93.5%	100.0%	0	342 214 460	90.8%	100.0%	0	93.5%
GOLDLINE PLUS	824 698	-5.8%	45.9%	0.5	2 594 748 945	-5.7%	37.5%	-1.6	-6.9%
MIGRENIUM	523 519	-18.0%	0.4%	-0.1	175 772 218	28.4%	0.6%	0.1	0.3%
MODELAX-N	1 460 328	11.3%	21.2%	1.2	698 888 391	51.2%	14.3%	2.9	5.0%
REDUXIN CAPS	580 000	-7.6%	32.3%	-0.3	3 081 090 015	1.6%	44.6%	1.4	-6.9%
REDUXIN FORTE	169 787	0.3%	9.5%	0.7	736 445 762	6.2%	10.7%	0.8	-6.9%
SALVISAR	628 358	32.2%	1.6%	0.5	279 978 088	73.0%	1.5%	0.5	-6.4%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	10 789	-3.7%	12.7%	-0.4	23 536 859	-3.5%	9.5%	-0.3	-1.0%
BRAINMAX	3 106	-0.4%	100.0%	0	10 604 257	1.0%	100.0%	0	-0.4%
GOLDLINE PLUS	17 987	-3.7%	47.9%	0.9	58 352 654	-3.0%	39.3%	0.8	-5.6%
MIGRENIUM	8 703	-3.4%	0.3%	0	3 066 986	-3.5%	0.5%	0	-4.2%
MODELAX-N	27 864	-5.1%	18.7%	-0.5	14 610 631	-4.5%	13.3%	-0.4	-2.5%
REDUXIN CAPS	11 676	-7.8%	31.1%	-0.7	63 718 933	-6.1%	42.9%	-0.5	-5.6%
REDUXIN FORTE	3 485	-6.9%	9.3%	-0.1	16 179 356	-6.2%	10.9%	-0.1	-5.6%
SALVISAR	12 784	-3.5%	1.7%	0	6 377 059	-3.3%	1.7%	0	-3.5%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	37 047	9.5%	12.5%	-0.4	80 317 567	15.8%	9.4%	0	13.1%
BRAINMAX	9 443	11.3%	100.0%	0	32 675 026	8.0%	100.0%	0	11.3%
GOLDLINE PLUS	65 902	0.9%	45.0%	-0.4	214 432 366	1.4%	36.5%	-1.2	1.8%
MIGRENIUM	35 529	7.2%	0.4%	0	12 281 102	6.2%	0.5%	0	0.2%
MODELAX-N	138 451	5.0%	22.4%	1.3	71 486 517	5.4%	15.9%	1.1	-0.9%
REDUXIN CAPS	47 539	4.1%	32.5%	0.7	264 568 793	8.3%	45.0%	1.5	1.8%
REDUXIN FORTE	15 088	7.4%	10.3%	0.5	67 355 303	6.8%	11.5%	0.2	1.8%
SALVISAR	64 379	17.6%	2.2%	0.4	30 950 520	19.7%	2.0%	0.4	-2.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

---