for Promomed

Update: 01.04.2025

Last week: 12 week 2024 (17.03.2025 - 23.03.2025)

Last full month: February 2025


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 10 789 -3.7% 12.7% -0.4 23 536 859 -3.5% 9.5% -0.3 -1.0%
MoM 37 047 9.5% 12.5% -0.4 80 317 567 15.8% 9.4% 0 13.1%
YTD 107 000 29.1% 12.8% 1.8 227 743 124 22.3% 9.4% 0 10.7%
MAT 445 558 24.6% 12.7% 3.1 880 649 809 21.5% 9.3% 1.1 -5.8%
BRAINMAX
WoW 3 106 -0.4% 100.0% 0 10 604 257 1.0% 100.0% 0 -0.4%
MoM 9 443 11.3% 100.0% 0 32 675 026 8.0% 100.0% 0 11.3%
YTD 28 465 139.8% 100.0% 0 98 304 928 129.6% 100.0% 0 139.8%
MAT 99 259 93.5% 100.0% 0 342 214 460 90.8% 100.0% 0 93.5%
GOLDLINE PLUS
WoW 17 987 -3.7% 47.9% 0.9 58 352 654 -3.0% 39.3% 0.8 -5.6%
MoM 65 902 0.9% 45.0% -0.4 214 432 366 1.4% 36.5% -1.2 1.8%
YTD 192 570 -2.2% 45.8% 1.9 623 964 116 -1.3% 37.5% 1.5 -6.3%
MAT 824 698 -5.8% 45.9% 0.5 2 594 748 945 -5.7% 37.5% -1.6 -6.9%
MIGRENIUM
WoW 8 703 -3.4% 0.3% 0 3 066 986 -3.5% 0.5% 0 -4.2%
MoM 35 529 7.2% 0.4% 0 12 281 102 6.2% 0.5% 0 0.2%
YTD 99 914 -30.7% 0.4% -0.2 34 836 112 -14.4% 0.5% -0.1 3.9%
MAT 523 519 -18.0% 0.4% -0.1 175 772 218 28.4% 0.6% 0.1 0.3%
MODELAX-N
WoW 27 864 -5.1% 18.7% -0.5 14 610 631 -4.5% 13.3% -0.4 -2.5%
MoM 138 451 5.0% 22.4% 1.3 71 486 517 5.4% 15.9% 1.1 -0.9%
YTD 372 951 -0.9% 21.0% -2.1 192 939 733 25.8% 14.9% 0.6 9.3%
MAT 1 460 328 11.3% 21.2% 1.2 698 888 391 51.2% 14.3% 2.9 5.0%
REDUXIN
WoW 11 676 -7.8% 31.1% -0.7 63 718 933 -6.1% 42.9% -0.5 -5.6%
MoM 47 539 4.1% 32.5% 0.7 264 568 793 8.3% 45.0% 1.5 1.8%
YTD 134 440 -10.3% 32.0% -1.4 732 680 603 -10.1% 44.0% -2.4 -6.3%
MAT 580 000 -7.6% 32.3% -0.3 3 081 090 015 1.6% 44.6% 1.4 -6.9%
REDUXIN FORTE
WoW 3 485 -6.9% 9.3% -0.1 16 179 356 -6.2% 10.9% -0.1 -5.6%
MoM 15 088 7.4% 10.3% 0.5 67 355 303 6.8% 11.5% 0.2 1.8%
YTD 41 712 6.2% 9.9% 1.2 187 816 254 8.5% 11.3% 1.4 -6.3%
MAT 169 787 0.3% 9.5% 0.7 736 445 762 6.2% 10.7% 0.8 -6.9%
SALVISAR
WoW 12 784 -3.5% 1.7% 0 6 377 059 -3.3% 1.7% 0 -3.5%
MoM 64 379 17.6% 2.2% 0.4 30 950 520 19.7% 2.0% 0.4 -2.1%
YTD 165 368 52.0% 1.9% 0.7 79 616 844 96.2% 1.8% 0.8 -3.5%
MAT 628 358 32.2% 1.6% 0.5 279 978 088 73.0% 1.5% 0.5 -6.4%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 107 000 29.1% 12.8% 1.8 227 743 124 22.3% 9.4% 0 10.7%
BRAINMAX 28 465 139.8% 100.0% 0 98 304 928 129.6% 100.0% 0 139.8%
GOLDLINE PLUS 192 570 -2.2% 45.8% 1.9 623 964 116 -1.3% 37.5% 1.5 -6.3%
MIGRENIUM 99 914 -30.7% 0.4% -0.2 34 836 112 -14.4% 0.5% -0.1 3.9%
MODELAX-N 372 951 -0.9% 21.0% -2.1 192 939 733 25.8% 14.9% 0.6 9.3%
REDUXIN CAPS 134 440 -10.3% 32.0% -1.4 732 680 603 -10.1% 44.0% -2.4 -6.3%
REDUXIN FORTE 41 712 6.2% 9.9% 1.2 187 816 254 8.5% 11.3% 1.4 -6.3%
SALVISAR 165 368 52.0% 1.9% 0.7 79 616 844 96.2% 1.8% 0.8 -3.5%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 445 558 24.6% 12.7% 3.1 880 649 809 21.5% 9.3% 1.1 -5.8%
BRAINMAX 99 259 93.5% 100.0% 0 342 214 460 90.8% 100.0% 0 93.5%
GOLDLINE PLUS 824 698 -5.8% 45.9% 0.5 2 594 748 945 -5.7% 37.5% -1.6 -6.9%
MIGRENIUM 523 519 -18.0% 0.4% -0.1 175 772 218 28.4% 0.6% 0.1 0.3%
MODELAX-N 1 460 328 11.3% 21.2% 1.2 698 888 391 51.2% 14.3% 2.9 5.0%
REDUXIN CAPS 580 000 -7.6% 32.3% -0.3 3 081 090 015 1.6% 44.6% 1.4 -6.9%
REDUXIN FORTE 169 787 0.3% 9.5% 0.7 736 445 762 6.2% 10.7% 0.8 -6.9%
SALVISAR 628 358 32.2% 1.6% 0.5 279 978 088 73.0% 1.5% 0.5 -6.4%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 10 789 -3.7% 12.7% -0.4 23 536 859 -3.5% 9.5% -0.3 -1.0%
BRAINMAX 3 106 -0.4% 100.0% 0 10 604 257 1.0% 100.0% 0 -0.4%
GOLDLINE PLUS 17 987 -3.7% 47.9% 0.9 58 352 654 -3.0% 39.3% 0.8 -5.6%
MIGRENIUM 8 703 -3.4% 0.3% 0 3 066 986 -3.5% 0.5% 0 -4.2%
MODELAX-N 27 864 -5.1% 18.7% -0.5 14 610 631 -4.5% 13.3% -0.4 -2.5%
REDUXIN CAPS 11 676 -7.8% 31.1% -0.7 63 718 933 -6.1% 42.9% -0.5 -5.6%
REDUXIN FORTE 3 485 -6.9% 9.3% -0.1 16 179 356 -6.2% 10.9% -0.1 -5.6%
SALVISAR 12 784 -3.5% 1.7% 0 6 377 059 -3.3% 1.7% 0 -3.5%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 37 047 9.5% 12.5% -0.4 80 317 567 15.8% 9.4% 0 13.1%
BRAINMAX 9 443 11.3% 100.0% 0 32 675 026 8.0% 100.0% 0 11.3%
GOLDLINE PLUS 65 902 0.9% 45.0% -0.4 214 432 366 1.4% 36.5% -1.2 1.8%
MIGRENIUM 35 529 7.2% 0.4% 0 12 281 102 6.2% 0.5% 0 0.2%
MODELAX-N 138 451 5.0% 22.4% 1.3 71 486 517 5.4% 15.9% 1.1 -0.9%
REDUXIN CAPS 47 539 4.1% 32.5% 0.7 264 568 793 8.3% 45.0% 1.5 1.8%
REDUXIN FORTE 15 088 7.4% 10.3% 0.5 67 355 303 6.8% 11.5% 0.2 1.8%
SALVISAR 64 379 17.6% 2.2% 0.4 30 950 520 19.7% 2.0% 0.4 -2.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs